Making a difference to local lives

Our purpose is to provide high quality specialist palliative and end of life care in our community, in collaboration with the NHS and other local services

In April 2015 our Management Team and Trustees reviewed our aims and objectives as to the provision of end of life care within in our local community. We revised our values and agreed upon a new set of strategic priorities to take us through to 2020.

Values

People Focused

People Focused

Meeting needs with tailored care and support

Excellence

Excellence

Striving for quality and innovation in all that we do

Compassion

Compassion

Responding to others with understanding and a desire to help 

Accountability

Accountability

Acting with responsibility and transparency to those we serve

Collaboration

Collaboration

Working in partnership and cooperation with others

Strategic priorities

We care

Develop and enhance the provision of high quality specialist palliative and end of life care services.

  • Provide and maintain the facilities to deliver our services
  • Extend the reach of our services to more people in our community
  • Provide more care to people in their own homes
  • Increase flexibility and capacity of services to meet people’s changing and growing needs
  • Continue to improve the quality and availability of our services
  • Work in collaboration with commissioners and other providers
  • Promote good communication and enable patients and their loved ones to take an active role in decisions about their care

We communicate

Share our knowledge and expertise to increase impact, awareness and understanding of our work.

  • Raise and enhance our positive public image
  • Implement a communications programme, using our key messages and identity
  • Make it easier for people to engage with us
  • Increase the awareness, range and quantity of education and training opportunities
  • Increase the skills and confidence of those delivering end of life care in all settings
  • Help people talk more openly about dying, death and bereavement

We are custodians

Raise funds and use our resources (human, financial and physical) to fulfil our purpose.

  • Generate the funds required to achieve our purpose by:
    • growing retail and fundraising activities and profitability
    • seeking to increase the amount of statutory income received
  • Improve efficiency and best use of the money we receive by careful financial management
  • Develop a workforce plan to meet growing needs and changing nature of workforce
  • Broaden the scope and role of our volunteers across the organisation
  • Support, inspire and recognise our staff and volunteers
  • Use technology to support efficiency in all areas